About FRF Toyota Haverfordwest

Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed. 

To understand the full legend though, we first need to delve back to where it all began…

Fancy a change, but think you're stuck?

You may not need to wait until the end of your car finance agreement to switch to a new car with us! After all...

Life is too short for high interest rates!

We could upgrade your car with a lower APR, with interest rates from as little as 0%!

Interested? Put us to the test and see what you could be saving!

Call us on 01437 766841 to book an appointment to discuss your options.

The Toyota Scrappage Scheme is still available through 2019 but we're not sure how long it will be around so make sure you make the most of this great scheme now!

Toyota is helping more motorists move into cleaner cars like the eye-catching AYGO and stylish Yaris through the Scrappage Scheme with up to £2,500 scrappage saving available*

If your vehicle was registered before 1st July 2011 and you have owned it for over 6 months, you could be eligible for our Scrappage Scheme!

And there's no need to worry, we make sure we scrap your old car in an ecological way.

FRF Toyota is taking its first steps towards becoming a more conscious and eco-friendly business.

A few months ago, we had an issue at our Carmarthen dealership where some event balloons were let go into the air rather than being disposed of correctly. We were grateful for the people of Carmarthen who made us aware of this issue and have since made it a main business focus to decrease our impact on our environment.

FRF Toyota are sponsorsing WCMX athlete Lily Rice, a star of the Toyota 'Start Your Impossible' campaign.

FRF Toyota have agreed a one-year sponsorship deal with prominent local WCMX athlete Lily Rice. Lily, who originates from Tenby in Pembrokeshire, is an Extreme Sport Para Athlete who rides Wheel Chair Moto X (WCMX); a cross between BMX and Skateboarding. At just 13 years old, Lily became the first female in Europe to land a wheelchair backflip - no small feat! Click here to see the footage.

The Toyota Mirai has become the first hydrogen fuel cell electric car to drive the length of Britain from John O’Groats to Land’s End, in the process emitting nothing but a few litres of pure water along the way.